Projects for Education-Focused Companies and Organizations
A publisher readying a revolutionary new
product for market sought to understand the nascent trends and emerging
competitors in the textbook publishing arena, particularly those in the
micropublishing space. For this project,
we investigated ongoing and emerging trends in the academic
micropublishing/self-publishing marketplace, investigated areas ripe for
unbundling or disintermediation, created a high-level competitive map showing
many of the traditional and emerging competitors and where in the self-publishing
space they engage, and profiled 50 competitors.
textbook publisher was planning the next generation custom publishing product
and wanted to understand from their sales team what they perceived the product
strengths and weaknesses to be, how internal processes were helping or
hindering sales and order fulfillment, and what features and functionality
should be prioritized for future product enhancements and to aid in future
product and market development activities.
Presentation: Strategy and Competition in Higher Education
Presented at the 2010 American Marketing
Association Symposium for the Marketing of Higher Education on Strategy and
Competition in Higher Education. Presentation focused on forces impacting the higher education industry,
and how organizations can think about the evolving higher education landscape
and improve their position within it.
Academic Discipline Market Assessment
become a more formidable competitor in a specific discipline within the
education market, our client wanted to better understand how changes in the
education and professional services markets might provide opportunity for new
products and services and a reordering of competitors in the market for this
educational discipline. Project entailed
research on the discipline and how it is evolving, including market size,
issues, curricular trends, labor market trends for graduates, and potential
opportunities for products and services to address faculty and student
New Market Analysis: Professional Education
A publisher wanted to better
understand the professional and vocational education market in two countries - one a mature market and the other an emerging market. Project focused on market size and growth,
nascent trends, regulations, professional certification requirements, existing
players, and potential distribution partners or acquisition targets within
New Market Analysis: Exam Preparation
publisher with a large amount of academic materials and assessment expertise
was interested in understanding whether these materials could be repackaged and
positioned toward a professional exam preparation market. Project included research on degree trends,
exam-taking trends, the exam preparation market, competitors, offerings and
pricing to aid in the development of products and services to support the
professional degree preparation market.
educational test provider wanted to better understand how, where and why a competitive
product was taking share. In partnership
with another firm, Mind and Hand Associates conducted a series of focus groups
with students, parents, admissions officers, and educational counselors to
determine what attributes of each test were considered preferable and why.
Market Intelligence: Trends in Graduate Management Education
a not-for-profit education association, provided research for the inaugural
edition of a Trends in Graduate Management Education suite of products to
better connect the association with business school decision-makers. The project involved secondary market
research on global economic and management education trends including
demographic, test-taking and international management education supply, demand,
and competitive trends.
Briefings and Due Diligence
Executive Briefing: Business School Market
publisher wanted to understand the "lay of the land" in the business school
marketplace to be better positioned to address current management education
needs and emerging opportunities for new products and services. Briefing addressed degree, enrollment and
employment trends, the proliferation of programs and formats, curricular trends
and innovations, and current
pain points and future opportunities.
Executive Briefing: Online Educational Services
investment firm considering a deal in the online education space requested a
briefing about trends in online education and what top schools consider when
deciding whether or not to offer online degrees.
Executive Briefing: Admissions Services
investment management company was considering an investment in the higher
education service-provider market and requested an executive briefing on trends
in college admissions, including outsourcing trends and vendors.
Presentation: Trends in Higher Education.
For the Strategic Advisory Group meeting for a major
higher education service provider, delivered a presentation on Trends in
Higher Education, including the global market for higher education,
demographics, enrollments, economic pressures, and competitive forces.